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Qualtrics vs QuestionPro vs resonio

Trying to decide between Qualtrics and QuestionPro? You’re not alone.

Let’s jump in and compare the details…

QuestionPro and Qualtrics are both established customer experience management and market research platforms that offer robust features for conducting surveys, collecting feedback, and analyzing data. While they share some core functionality, each has its own strengths and weaknesses.

Qualtrics provides a comprehensive suite of tools suitable for businesses of all sizes, with advanced analytics capabilities and omnichannel data collection. However, its rich feature set comes at a higher price point compared to QuestionPro. On the other hand, QuestionPro offers an attractive option for growing businesses, providing reliable features at a more competitive cost, although its analytics capabilities may not be as advanced as Qualtrics.

Both QuestionPro and Qualtrics are generally well-suited for managing customer experiences in B2B and B2C environments. However, resonio stands out as a platform that specializes in the B2C space.

One of resonio‘s key strengths is its diverse, self-managed participant pool of over 6 million people from around the world. This extensive participant base allows businesses to easily conduct targeted surveys and gather insights from a wide range of consumers, making it an ideal choice for companies focusing on B2C customer experience management.

Get Started Instantly,
No Contracts Required

With resonio, you’re not tied into any contracts. This means no need to talk to a sales rep or go through lengthy internal approval processes like you would with Qualtrics. You can start your survey in just a few minutes using resonio’s self-serve platform.

Cost-Effective Pricing,
Transparent and Affordable

resonio offers a more cost-effective solution compared to Qualtrics and QuestionPro. With QuestionPro, the paid plans for the software alone start at $99 per user per month, excluding respondents/participants.

The pricing for research tools that include access to their participant pool isn’t listed. Qualtrics doesn’t list their prices, but according to vendr.com, a recent buyer paid $20-30k for a 12-month plan.

In contrast, Resonio provides clear, affordable pricing without hidden costs, making it an ideal choice for businesses seeking value and transparency.

Ultimate Flexibility,
Scale Up or Down as Needed

resonio offers unparalleled flexibility for your survey needs. With resonio, you can scale up or down as much as you need to.

There’s no limit on how many surveys you can conduct, and you don’t have to upgrade to the next level or change plans. You only pay for the amount you use, which means if you use zero one month, you pay zero.

You have the freedom to adapt your usage to your exact requirements without unnecessary costs.

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Use Cases

Use CaseDescriptionQuestionProQualtricsresonio
UX Research SurveysQuickly design and launch surveys to gather user feedback on product usability, design, and overall experience. Identify areas for improvement and optimize the user interface.Robust survey editor with multiple question types. Advanced reporting.Powerful survey engine used widely in UX research. Combines flexibility with advanced features.Intuitive interface to easily build surveys using templates. Best for B2C UX research.
A/B/N TestingTest different variations of product features or designs to determine which resonates best with users. Make data-driven decisions for product development.Supports A/B testing with randomization and versioning features.Enables comparing multiple versions to find optimal designs. Integrates with other Qualtrics tools.Effortlessly conduct A/B/N tests and analyze results. Ideal for testing with real-world consumers.
Feature TestingGather targeted feedback from intended audiences before implementing new features. Refine and improve the product based on real user insights prior to launch.Target specific user segments for feature testing and feedback.Test prototypes and beta versions to understand user expectations early in development.Quickly validate new features with resonio’s large participant pool of your target market.
Market ResearchConduct cost-effective market research at scale using a vast participant pool of over 6 million consumers worldwide. Target specific demographics and gather insights to inform marketing strategies and product positioning.Offers access to research panels for market research studies.Provides expert-built market research solutions to uncover insights.Best choice for large-scale B2C market research with precise targeting of real consumers.
Customer Experience Management (CXM)Regularly collect customer feedback through surveys to monitor and improve the customer experience. Identify pain points, track satisfaction levels, and drive customer loyalty.Gather customer experience data and generate actionable reports.Manage the entire customer experience lifecycle. Integrates with other XM tools.Easily create and automate recurring CX surveys. Best for B2C with access to real customers.

To sum up, while QuestionPro and Qualtrics offer robust enterprise-level solutions, resonio stands out as the best choice for B2C companies looking to conduct UX research, A/B testing, feature validation, market research and CX management with real-world consumers, thanks to its intuitive interface and access to a vast pool of over 6 million diverse participants worldwide.

Introducing Qualtrics, QuestionPro and resonio

QuestionPro, Qualtrics, and resonio are top survey platforms with unique strengths and weaknesses. QuestionPro is mobile-friendly and collaborative but can be slow. Qualtrics is advanced but complex and pricey. resonio is user-friendly and cost-effective and is powerful for B2C surveys but does not have B2B participants. The best choice depends on specific research needs and budget.

Qualtrics: Comprehensive CXM Platform

Qualtrics was founded in 2002, and has since become one of the largest providers of customer experience management (CXM) software. The platform provides a comprehensive suite of features to help you collect customer feedback, analyze it, and take action based on the insights.

Qualtrics has a suite of different tools, such as Qualtrics CustomerXM and EmployeeXM, for managing customer and employee experiences respectively. The platform supports omnichannel data collection and offers advanced analytics and insights powered by AI to help you interpret data.

  • Qualtrics do not publish their pricing, but it is reported to start at $1500 per user annually.
  • Qualtrics serves businesses of all sizes but has the largest market share in the enterprise segment.
  • Top industries using Qualtrics include Financial Services, Retail, and B2B.
  • Qualtrics has an overall G2 score of 4.4 out of 5 based on user reviews.


QuestionPro was founded in 2005 and has grown into a leading provider of online survey software and customer experience management solutions.

The platform offers a range of features for creating surveys, collecting responses, and analyzing data to gain actionable insights.

QuestionPro includes tools for both customer and employee feedback, with solutions tailored for different industries and use cases. It supports data collection through multiple channels and provides robust reporting and analytics capabilities.

  • Pricing details for QuestionPro are available upon request, but it is generally more affordable than alternatives like Qualtrics.
  • Best suited for small to mid-sized businesses looking for a reliable CXM solution.
  • Widely used across industries including market research, education, and healthcare.
  • Rated highly for ease of use on G2, but scores lower than leaders like Qualtrics for enterprise B2B use cases.

Introducing Resonio: B2C Powerhouse

resonio was founded in 2023 with the mission of making consumer research accessible and affordable for businesses of all sizes.

Where resonio shines is its ability to deliver quick, cost-effective results by streamlining the end-to-end research process. Users can easily target their ideal audience, launch surveys, and view results in real-time, without the need for separate panel providers or complex setup.

  • The platform offers a suite of tools to collect customer feedback, analyze insights, and take action to improve customer experiences, with a strong emphasis on B2C use cases.
  • resonio provides features like survey creation, omnichannel data collection, and analytics tailored for B2C businesses.
  • A key differentiator is resonio’s diverse, self-managed participant pool of over 6 million consumers worldwide, enabling targeted surveys and feedback collection.
  • Pricing information is directly available inside the self serve marketplace, which anyone can sign up to for free.
  • Best suited for B2C companies looking to gather insights from a wide consumer base and manage customer experiences.
  • Commonly used in industries such as retail, e-commerce, and consumer goods.

As a newer platform, resonio has limited presence on review sites like G2, but has received positive feedback for its B2C-focused features and participant pool.

Pros and Cons

QuestionPro, Qualtrics, and resonio are top survey platforms with unique strengths and weaknesses. QuestionPro is mobile-friendly and collaborative but can be slow. Qualtrics is advanced but complex and pricey. Resonio is user-friendly and cost-effective but lacks B2B participants. The best choice depends on specific research needs and budget.

QuestionPro’s Key Advantages

  • QuestionPro offers a comprehensive suite of analytical features. Responses can be easily relayed into graphs and easy-to-digest reports.
  • The tool adapts very well to mobile devices, allowing respondents to easily complete surveys on their smartphones or tablets.
  • QuestionPro permits multiple users to access survey data simultaneously while the survey is active, enabling efficient collaboration.
  • It provides an excellent free plan for nonprofits that includes most core features and a generous response limit.
  • Users find QuestionPro easy to use for building and administering surveys, with an intuitive interface for creating questions and logic.
  • The platform offers a wide variety of question types and customization options to create professional surveys.
  • Customer support is responsive and helpful, with prompt replies to inquiries and a live chat option.

QuestionPro’s Key Drawbacks

  • The user interface for designing and editing questions is outdated and not very intuitive compared to previous versions.
  • QuestionPro can be slow at times, with noticeable lag when switching between tabs and applying filters, which can be frustrating.
  • While it offers good data visualization, QuestionPro lacks more advanced presentation capabilities that some organizations need.
  • Certain features like the weighting tool have been reported as buggy or not working properly.
  • The platform is missing some flexibility and customization options that users would like to see, such as more conditional logic and formatting choices.
  • Some users have experienced issues with QuestionPro failing or having unexpected downtime.
  • The different pricing tiers can be limiting, with certain features restricted to higher cost plans.

Pros of Using Qualtrics

  • Qualtrics offers a comprehensive suite of features for creating surveys, collecting feedback, and analyzing data across multiple channels.
  • The platform provides over 100 question types and ready-to-use survey templates to help users get started quickly.
  • Qualtrics allows importing questions from previous surveys, saving time when creating new ones.
  • Surveys can be created and tested in real-time, with an ExpertReview feature that provides design improvement recommendations.
  • The built-in predictive intelligence and statistical analysis features enable users to uncover valuable insights from their data.
  • Qualtrics offers powerful collaboration, analysis, and reporting capabilities, with over 30 graph types and the ability to easily share results.
  • The Text iQ tool uses AI and natural language processing to extract insights from open-ended text responses.
  • Qualtrics integrates with a variety of business tools and platforms, although the number of pre-built integrations is limited compared to some competitors.

Qualtrics’ Potential Drawbacks

  • Qualtrics has a steeper learning curve compared to other survey platforms, requiring more training to fully utilize its advanced features.
  • The user interface can be complex and overwhelming, especially for new users, due to the wide range of customization options.
  • Certain features like weighting and advanced branching logic are not as intuitive to set up in Qualtrics.
  • The reporting dashboards, while powerful, can be time-consuming to build and customize to specific needs.
  • Qualtrics’ pricing is higher than many competitors, putting it out of reach for smaller businesses and organizations with limited budgets.
  • Customer support responsiveness and quality can be inconsistent, with some users reporting long wait times for assistance.
  • The platform may be overkill for simple survey needs, with many features going unused by organizations that don’t require advanced functionality.

Resonio’s Standout Strengths

  • resonio offers an intuitive and user-friendly platform that makes it easy to create surveys and collect insights, even for those without extensive market research experience.
  • The tool provides a wide range of customizable templates and precise audience segmentation capabilities to help target the right respondents.
  • resonio boasts a large community of over 6 million survey participants worldwide, enabling businesses to quickly gather feedback from diverse audiences.
  • Users can view results in real-time as responses come in, rather than having to wait until a survey is complete to access data.
  • The platform offers comprehensive analysis options that go beyond surface-level insights, allowing users to dive deep into their data.
  • resonio’s pricing model is flexible and cost-efficient compared to traditional market research methods that often require more resources. You can get started within minutes using the self service marketplace, unlike other platforms that require a lengthy sales process.

Resonio’s Potential Limitations

  • The platform does not currently offer participants for B2B market research.
  • resonio focuses on providing an end to end solution, but that does mean that surveys where you already have access to your own particiapnt pool are currently not available, although that ability will be possible in the future.


In conclusion, when choosing a customer experience management platform, it’s important to consider your specific business needs and budget:

  • QuestionPro is an excellent choice for budget-conscious B2B companies looking for a reliable survey tool with advanced features at a competitive price point.
  • Qualtrics is the go-to solution for large enterprises conducting B2B research, offering a comprehensive suite of tools and advanced analytics capabilities.
  • resonio is the perfect fit for B2C research needs, catering to everyone from individual founders to big enterprises through its user-friendly self-service survey creation and built-in participant pool of over 6 million consumers worldwide.

By aligning your CXM platform with your business model, target audience, and research goals, you can effectively gather the insights needed to drive customer satisfaction and growth.

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Create your first survey, select participants, and start getting results today.

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